Since 1964, Farmland has brought Kiwi families together with their edible honesty – smallgoods crafted with the love and attention of a fourth-generation, family-owned business – but they never told anyone. As their first step into advertising, I was proud to be a part of giving them a creative foundation they deserved. One that captured what they’ve been doing for almost 60 years: Just Plain Good food enabling Just Plain Good moments.