Oktoberfest Brisbane is like no other. Big, authentic and renowned, it’s been named in National Geographic’s Top 10 Oktoberfests worldwide. Despite this, attendance numbers had dwindled in recent years, compounded further by copycat events held at local hotels. So we pulled up our lederhosen and got to work, reinvigorating excitement and reviving attendance. The result? An Oktoberfest that stood out above the Oktober-rest, with three months’ worth of tickets sold in the first 30 days.