The Pocket is a property development in Collingwood Park, Queensland. It was a brand created to target middle class families, with the area’s beautiful ‘nature corridor’ top of mind. This project involved the creation of their brand identity, including logos, colours, typefaces, and rolling this out into collateral including the likes of billboards, website design, hoarding, press ads, bespoke brochure design and a digital ad campaign.

It was a very successful brand launch and the development sold out much quicker than anticipated.